REPULI 普利复健
Brand Identity  品牌形象设计 / Hangzhou,CN 中国杭州 / 2020




标志

从德国来到杭州的普利复健,立志于将德系的物理康复治疗推广到中国。我为普利复健的崭新形象识别系统定制了一款字体,名为“Passed Pawn”(通路兵)。同时品牌色采用德国国旗配色与银灰色,在部分物料设计上采用了折纸方式,通过巧妙的收展方式表现品牌物理康复背后的潜在含义。

From Germany to Hangzhou, PULI PHYSIO is determined to bring German physical therapy to China. I created a typeface called "Passed Pawn" for the new identity system.The brand colors are German flag and silver gray, and some of the materials are designed with origami to show the potential meaning behind the brand through a clever way of spreading.





使用定制的字体塑造形象



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