WestLake Project
Brand Identity 品牌形象设计 / Hangzhou,CN 中国杭州 / 2020

卫斯励(西湖计划)是一家画廊,它位于中国杭州西湖。我通过使用“西湖”+XXX+“计划”的三段式结构,设计出一套灵活且富有档案感的视觉系统。通过折叠,替换标题文本等方式可快速的满足办公与宣传需求。同时,这个形象识别系统也很好的呈现出画廊对每一次计划的严谨展现。
The West Lake Project is a gallery located at West Lake, Hangzhou, China. I created a flexible and archival visual system by using a three-part structure of "West Lake" + XXX + "Project". By folding and replacing the title text, it can quickly meet office and promotional needs. At the same time, the identity system also presents the gallery's rigorous presentation of each project.






