WestLake Project
Brand Identity  品牌形象设计 / Hangzhou,CN 中国杭州 / 2020




动态标志

卫斯励(西湖计划)是一家画廊,它位于中国杭州西湖。我通过使用“西湖”+XXX+“计划”的三段式结构,设计出一套灵活且富有档案感的视觉系统。通过折叠,替换标题文本等方式可快速的满足办公与宣传需求。同时,这个形象识别系统也很好的呈现出画廊对每一次计划的严谨展现。

The West Lake Project is a gallery located at West Lake, Hangzhou, China. I created a flexible and archival visual system by using a three-part structure of "West Lake" + XXX + "Project". By folding and replacing the title text, it can quickly meet office and promotional needs. At the same time, the identity system also presents the gallery's rigorous presentation of each project.











Mark

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