WestLake Project
Brand Identity  品牌形象设计 / Hangzhou,CN 中国杭州 / 2020



The West Lake Project is a gallery located at West Lake, Hangzhou, China. I created a flexible and archival visual system by using a three-part structure of "West Lake" + XXX + "Project". By folding and replacing the title text, it can quickly meet office and promotional needs. At the same time, the identity system also presents the gallery's rigorous presentation of each project.


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