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动态海报实验第三回

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动态海报实验第三回

创作
Hangzhou,CN 中国杭州
2015-2016
我从大学期间所设计的60张海报中，选出30张进行动态化的“再设计”项目。其中包括一张交互海报的设计，是日后展开交互海报项目的开端。同时，我主张感性的设计，希望在平面、动态与交互设计中探索出新的可能。

我对海报的热爱，使我不断的尝试它的可能性。在这个时代下，纸质媒介受到了许多新的电子化媒介的冲击，人们对纸质媒介的需求也随之受到了影响，海报势必需要拓宽其表现的新方式，这使我体验到了一种使命感。

然而这种运用多种媒介做海报的过程，需要时刻提醒我：“这还是一张海报，它不是动画，也不是广告片，更不是互动游戏。”需要保持住一种内化的语言，而外化的呈现只不过是一种方式。此时我设定了做“7秒钟”动态海报的规则。我希望人们能在7秒种的时间内接收到海报的完整信息，希望能有一种统一的内在语言把需要传达的信息持续的传递出来。而我在交互海报的考虑中，希望自己能探索出一种人与海报之间更加灵动的传播关系。而不像交互游戏式的扁平与单线，完成海报作为一种传播的使命。



From more than 60 posters I created in the university, I selected 30 pieces to do the "redesign" projects. Among them, there is an interactive poster which becomes the beginning of my interactive poster project in the future. Meanwile, I advocate emotional design and hope to explore new possibilities in graphic design, motion graphic design, and interactive design.

My love for making poster inspires me to explore its possibilities continuously. In this digital era, the paper media has been adversely affected by new electronic media. Consequently, the poster is bound to broaden new ways of expression, which then makes me realize a sense of responsibility.

However, the process of using multiple medias to do poster always reminds me that what I am doing is still a poster, not an animation, nor the commercial or interactive game. Designers need to keep connotation in design language, and the expression of alienation is nothing more than an approach. For this reason, I formulated the rule for moving poster called "7 seconds", which means people are meant to receive the complete information of the poster within 7 seconds. Also, I hope the internal orders in the poster can convey the information consistently and positively. Taking the mission of interactive poster into consideration, I expect that I can explore a more flexible relationship between viewers and posters instead of the compressed relationship developed by the interactive game to complete the mission of communication.

中国美术学院毕业展 / 2016
China Academy of Art Graduation Exhibition / 2016

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